Choose Your Experience!
Hero’s on Water
Seven days a week, veterans and first responders get free surf lessons, paddle board ecotours, sunset paddle tours, and surfboard/kayak/paddleboard rentals with us on Long Beach Island. Check the Veteran/First Responder box when booking—your spot is free. Family and friends pay regular price.
Our Experience Guarantee
A day on the water should feel like the best part of your LBI trip. If it doesn’t, we’ll make it right—or give your money back.
The reason we can promise that? Years of feedback and hundreds of 5-star Google reviews from families, beginners, and repeat visitors.
Most Reviewed Surf Shop on LBI!
★★★★★
Last minute surf check and Matt assured us that surf's up. Parker P had a great instructional experience on a exceptionally beautiful Oct LBI day. The surf was great for a still learning young surfer and Matt offered lots of super guidance. Thank you!!
– Joseph C, TripAdvisor
Whether you're experienced or have never paddled before, they will have you up and moving in no time. It was great to paddle around the bay and see some amazing birds and turtles. I definitely recommend this company if you're going to do anything on the water.
– Peter G, YelpReviews
The woman (wish I knew her name!) who helped us with getting started was so kind and helpful. Everyone working there was so sweet and encouraging, making sure to help us when we needed it. Such a beautiful spot to go paddle boarding, and a great area for beginners to get acclimated to paddle boarding. We had a 10/10 experience, thank you to the whole team at South End Surf ‘N Paddle, can’t wait to come back next summer!
– Alli, GoogleReviews
My family and I did the SUP Yoga, it was absolutely amazing. Matt was right - we had a great time and learned not only the basics we needed for SUP (2 of us had never gone before) but Katie from Yoga Bohemia was the best instructor I have ever had! 5 stars is not enough for the experience we had.
– Kelly G, TripAdvisor
Owner let me know his boards were the best in the area for the price even though they were a few dollars more than other stores near by. A few days later the wrist band on the leash broke. Brought it back and owner put a better leash on free of charge. Nice employees and great customer service.
– Laura I, YelpReviews
Melissa gave great instructions and guided us to beautiful spots along the bay. We were lucky to have an amazing sunset, and she took great photos!! Would definitely recommend Surf ‘N Paddle for anyone looking for a fun activity on the bay!
– Sara R, GoogleReviews
We did the paddle board lesson and tour yesterday and loved it! It was first time for my wife and son (10) on a paddle board and now they can’t wait to go again. Rick and Hailey were our guides and were amazing. If you want to do it but are a little nervous or unsure I urge you to sign up. We were in that same situation and now I am shopping for paddle boards! Thanks South End for a great experience!
– Daniel B, TripAdvisor
She was thorough and patient, great upbeat attitude. I just turned 60 and SUP was one of my goals for this summer. Melissa got me there and I look forward to doing the tour by Mordecai Island next time. South end had great equipment and a nice set up at Bayview Park
– Maryanne F, YelpReviews
South End was one of my favorite surf shops I have ever been to. Staff is beyond friendly and helpful. They had an amazing deal on rash guards and my friends and I rented a surfboard with no problem ,Overall my experience was amazing here! Highly recommend to either learn how to surf or rent a surfboard.
– Krista K, GoogleReviews