Welcome to South End Surf ’N Paddle — LBI’s premier family-owned surf shop since 2010. Located in the heart of Beach Haven, NJ, we’re a local community hub rooted in the pure stoke of surf and paddle culture. From our legendary back alley vibe and community events to our top-rated surf school, SUP experiences, and rentals, we are here to help you make the most of your time on the water. Backed by our Positive Experience Guarantee, our crew has you covered for everything from new boards to professional ding repair. Stop by, gear up, or just hang out—at South End, everyone is family.
Expert Surf Lessons on Long Beach Island
Bringing the stoke to LBI since 2010, South End Surf School is the ultimate destination for personalized coaching and unforgettable ocean experiences. Take our signature 90-minute private surf lesson solo or with family or friends, where our passionate crew ensures you get more time on the water, better technique, and more fun. Plus, it’s all backed by our Positive Experience Guarantee—we’re here to make sure you love every second of it. Unlike other schools that run lessons every hour on the hour, we intentionally schedule only one or two ocean shifts per day. This allows us to track the tides and put you in the absolute best, safest, and most optimal conditions the day has to offer. Plus, we are fully insured and one of only two town-approved surf schools in Beach Haven.
Kids Surf Camps on Long Beach Island — Lil Grom & Big Grom
Give your kids the summer experience they’ll be talking about for years. South End’s Lil Grom Camp (ages 6–10) and Big Grom Camp (ages 11–16) are Long Beach Island’s most fun, most high-stoke way to learn to surf. With small groups and CPR-certified instructors, your child builds real wave-riding skills and real ocean confidence in a safe, supportive environment. Camps run throughout the summer season — spots fill up fast, so reserve early.
Beach Haven & Bayview Park Paddleboard (SUP) Experiences
Pioneering the paddleboard scene on LBI since day one, South End is the top choice for exploring the calm, scenic waters of the Barnegat Bay. Perfect for families, mixed-ability groups, and celebrations, SUP features an incredibly easy learning curve that gets everyone moving. Come find your balance on the water with our relaxing guided eco-tours, transformative SUP yoga sessions, sunset SUP experiences, and beginner-friendly SUP lessons.
LBI Surfboard, Paddleboard & Kayak Rentals
Stocking the premier rental fleet on Long Beach Island, South End makes getting out on the water with high-quality gear completely effortless. Whether you need beginner-friendly soft-tops, quality surfboards, or stable paddleboards and kayaks for the bay, we have your vacation covered. Skip the hassle, reserve your gear online, and maximize your time on the water knowing you are riding the best equipment on the island.
Our crew showed up 15 min before the lesson to try on wetsuits and meet our instructors. They were all really kind & positive with great attitudes the entire time, and were helpful with finding good wetsuit fits.
We had mostly beginners and they ALL stood up on their first lesson. People kept wanting to go out and keep trying even in choppy waves. I liked that the instructor-to-student ratio was perfect, esp attentive & focused on being present with students to put them on good whitewash to surf to the shore.
Those of us who rented or brought our own boards got to surf near the group. We all had enough space to surf together and had so much fun!
Full-Service LBI Surf Shop & Board Showroom
Step into a true old-school surf shop in Beach Haven, where our local family of five welcomes you like part of the crew. As a complete hard-goods showroom, we feature over 150 new and used surfboards and paddleboards, plus wetsuits, skimboards, and expert ding repair.
We are especially known for our exclusive South End apparel line—our custom hoodies, tees, hats, and unique LBI graphics are local favorites that guests return for year after year. Available nowhere else on the island, our gear has everything you need to take a piece of the stoke home with you.
Free Surf & SUP Programs for Veterans & First Responders
Through our Hero’s on Water initiative, South End Surf ‘N Paddle proudly offers free surf lessons, paddleboard eco-tours, sunset bay tours, and premium gear rentals to all veterans and first responders on Long Beach Island. Available seven days a week in Beach Haven, NJ, this program is our way of giving back to those who serve. Simply check the Veteran/First Responder box when booking online to claim your free spot (family and friends are welcome at our regular rate).
Our 100% Positive Experience Money-Back Guarantee
We believe a day on the water should be the absolute best part of your LBI vacation. Backed by over a decade of local experience and hundreds of five-star Google reviews from families and beginners, we confidently offer a 100% Positive Experience Guarantee. If your lesson, camp, or tour doesn’t live up to expectations, we will make it right or give you a full refund—a promise we stand by proudly as a family-owned shop.